01 Jul How Effective Is a Vehicle Wrap for Advertising?
When people consider options for mobile outdoor advertising, the first thought that comes to mind is usually a vehicle wrap. A vehicle wrap allows advertisers to create a connection with consumers by wrapping a car in a company’s message. By driving on a semi-daily basis, these cars are then able to provide mobile advertising.
Cars can be covered in vinyl graphics or large stickers that are made from various textures to fit the shape of the vehicle. But just how effective is a vehicle wrap for advertising? In this article, we provide an in-depth look into what vehicle wrapping is, why it’s used, and how successful it can be.
What Is Vehicle Wrapping?
Car wraps are a kind of graphic media that found fame through their use on 18-wheelers and service vehicles and has recently become accessible to marketers. Car wraps are mostly seen as large stickers or graphics that are cut to fit the exact shape of a vehicle. These can come in a wide selection of textures such as matte, gloss, satin, carbon fiber, and more.
Depending on the type of advertisement to be displayed, the texture of the car wrap will usually complement this. For instance, if it’s going to be used for a dessert catering company, it’s best to use a shiny, satin texture for your car wrap to match the nature of your business. But whatever the style, there will always be a design suitable for the demands of any kind of business.
Benefits of Vehicle Wrapping
While this media format is quickly gaining popularity, there are still marketers who aren’t familiar with this new medium. Through one of their surveys, the AAA Foundation for Traffic Safety found out that the average American drives 10,900 miles per year, spending a total of 290 hours on the road. Imagine what you could do with all that time behind the wheel while advertising your company and getting your brand out for all to see.
With that said, one of the most critical aspects of leveraging this option as a successful marketing tactic is understanding its advantages and benefits. Here are just a few key factors why many have used vehicle wrapping for advertising.
Increasing Brand awareness
Making use of company vehicles for advertising can help to promote your business in local markets. A simple yet striking decal is enough to get the interest of viewers and drive potential customers towards your doors to see what the fuss is all about. Unlike vehicle wraps, signs installed by a building or road will have a shorter time of exposure and are sometimes less noticeable.
Furthermore, vehicle wraps are proven to be a memorable way to create advertisements. In a 2019 study by Nielsen that surveyed 999 participants, it showed that people were more likely to remember seeing wrapped vehicles in a span of 30 days.
While frequency and reach are the main considerations when analyzing how far your budget will take you in advertising, it’s also wise to take memorability into account. This only makes sense since there’s no use in investing in frequency and reach if no one bothers to look at it in the first place.
You might not expect it, but the cost of vehicle wrap advertising is actually affordable. As a result, it’s suitable for businesses that can’t afford to spend too much on channels that have recurring costs. While large-scale companies spend up to $3,000,000 per month on the billboards found in Times Square, NYC, this is an extreme form of marketing, and startups and small businesses can’t put up that kind of capital.
Furthermore, cars are an ever-present part of the community, so there will always be space for you to use for advertising. So, while billboards may increase in prices as a result of demand, you won’t encounter this problem with cars.
This is what attracts more and more advertisers to choose vehicle wrapping as their medium. Typically, it will cost between $1,500 to $3,000 to have a car wrapped, which will give you a CPM range of around $0.77 per 1,000 impressions.
All Day, Everyday Marketing
Wrapped vehicles are especially useful when displayed in a parking lot or stopped at a traffic signal. Traffic jams become even more useful when hundreds of people get the chance to see your promotion arranged beautifully and creatively on your car in the form of decals and wraps. In these situations, you have a captive audience of people viewing your advertisement.
Compared to ads that interrupt viewers’ YouTube watching experience, vehicle wraps are a much less annoying form of advertisement. Marketers these days will often force people to see their content, which is why many people hate ads nowadays. Many people say that these interrupting ads make them less likely to pay for the product or service being advertised. One of the advantages of having a car advertising for you 24/7 is that it doesn’t force anyone to take a look; instead, people are willingly drawn to it out of curiosity.
Advertising Locally and Beyond
No other form of advertisement is better than vehicle wraps when it comes to local advertising. Whether you’re in food, travel, building, or other industries, nothing can reach out to your local consumers quite like a moving vehicle covered in your brand. When you use a car to advertise within your area, you’ll be able to generate a lot of impressions while doing so in a budget-friendly manner.
Furthermore, you have the option to take your advertisement wherever you go. Once your company expands to other areas, your ads don’t have to stay in the same billboard, road, or place.
Using Vehicle wraps offers the flexibility to take your message with you as your business grows. All you need to do is to get your vehicle wrap applied by a reputable and reliable signage company.
Contact Synergy Wraps Today
Because billboards and other kinds of signage can’t move but cost fortunes, many marketers are turning to vehicle wrap as a cost-effective solution to today’s advertising dilemmas. It only requires a one-time investment that offers years of benefits for your business. Don’t just leave this important part of your business to just anyone.
Choose Synergy Grafix. Synergy Grafix is Utah’s top choice for vehicle wraps and graphics. With more than 20 years of experience in the vehicle wrap business, we understand what this process can do for you and your business. Our team of professional and friendly staff will guide you through every step from design all the way to installation on your car. We’re the best, so visit our website at synergywraps.com to get started with your advertisement today.